Ice Cream Business Plan Template | Free Business Plan Software

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Here's the Business Plan Template's Table of Contents:

1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success
2.0 Company Summary
2.1 Company Ownership
2.2 Start-up Summary
Table: Start-up
3.0 Products and Services
4.0 Market Analysis Summary
4.1 Market Segmentation
Table: Market Analysis
4.2 Target Market Segment Strategy
4.3 Service Business Analysis
4.3.1 Competition and Buying Patterns
5.0 Strategy and Implementation Summary
5.1 Competitive Edge
5.2 Marketing Strategy
5.3 Sales Strategy
5.3.1 Sales Forecast
Table: Sales Forecast
5.4 Milestones
Table: Milestones
6.0 Management Summary
6.1 Personnel Plan
Table: Personnel
7.0 Financial Plan
7.0 Financial Plan
7.1 Start-up Funding
Table: Start-up Funding
7.2 Important Assumptions
7.3 Break-even Analysis
Table: Break-even Analysis
7.4 Projected Profit and Loss
Table: Profit and Loss
7.5 Projected Cash Flow
Table: Cash Flow
7.6 Projected Balance Sheet
Table: Balance Sheet
7.7 Business Ratios
7.7 Business Ratios
Table: Ratios

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Ice Cream Business Plan Market Analysis Summary Sample

COMPETITIVE ANALYSIS

The prospective owner conducted a personal survey to obtain the information presented in the following competitive analysis and in Exhibit 2, Competitive Analysis.

Dairy Fresh

Dairy Fresh has stores located at Success Avenue and Sunburst Drive and at Oak Avenue and 11th Street.  The former is located across from Riverside Faire at 4728 Sunburst Drive. (See Exhibit 1, Location of [BUSINESS NAME] And Main Competitors).  Dairy Fresh stores in Valley City are franchisees of a well-established national chain specializing in yogurt products. It also sells a standard grade (one grade below premium) of ice cream in several flavors. Dairy Fresh has been in business near Riverside Faire for five years and enjoy a reputation as a well-run quality business.
Dairy Fresh offers an extensive array of yogurt shakes and other yogurt delights in more than sixty flavors that change each month. They sell almost every type of yogurt imaginable. They do not sell sandwiches or breakfast menu items. 

La Petite Cafe

La Petite Cafe is another ice cream parlor, located at Pine Avenue and Vista Drive, approximately four miles northeast of Riverside Faire.  The business has longer summer and winter hours than [BUSINESS NAME] Premium Ice Cream Parlor.  Despite its upscale name, La Petite Café serves economy ice cream (two grades below premium), and sells it at a low price.  La Petite Cafe has shakes, sodas, coffee, sandwiches, and only sugar cones for their ice cream.  The fact that they do not sell waffle cones seems to be a liability for their business.  La Petite Café’s location is in a declining economic area of Valley City and there is word on the street that the owner may move closer to Riverside Faire. The Cafe may be able to compete because of its sandwich and milk shake sales.   

Superior Flavors

Superior Flavors is a major national chain with four locations in Valley City. The closest Superior Flavors locations are at Bluffside Avenue and 7th Street and Spruce Avenue and 11th Street, approximately four miles from Riverside Faire. All Superior Flavors locations have longer store hours in the summer and winter.
Superior Flavors is well known for their creative yogurt and ice cream flavors. They have an annual “name a flavor” competition for each of their stores that attracts much excitement and favorable publicity.  Their products are priced moderately and they do not serve sandwiches.  Superior Flavors has a competitive advantage with its name recognition, customer base and frozen yogurt products.  [BUSINESS NAME] Premium Ice Cream Parlor has an advantage because it offers sandwiches and superior ice cream. 

Shakes ‘n  More

Shakes ‘n More is located at 848 Avenue near Valley City High School. It is open 7 days a week (except for Sunday during winter hours), and offers standard ice cream and frozen yogurt at moderate prices.  Shakes ‘n More also sells sandwiches.  Shakes ‘n More will be a strong competitor because it has been in the same location for more than twenty years and, as a consequence, has exceptional name recognition throughout the community. Its main target market is high school students. Shakes ‘n More is decorated in Valley High School’s colors, employs high school students, and offers ice cream and yogurt in school colors and flavors. It is also a very strong supporter of Valley High’s academic and sports programs.

Exhibit 2, Competitive Analysis, compares important competitive factors of the ice cream businesses discussed above with [BUSINESS NAME] Premium Ice Cream Parlor.

LEGAL STRUCTURE

[BUSINESS NAME] Premium Ice Cream Parlor will be operated as a sole-proprietorship owned by [BUSINESS OWNER].
MANAGEMENT EXPERTISE
The owner, [BUSINESS OWNER], has founded three highly successful food service businesses in the Valley City area. The owner holds an undergraduate business degree and an MBA from the School of Entrepreneurship, California State University, Valley City. [BUSINESS OWNER] has also received a Diploma of Merit from the International Premium Ice Cream Institute, Paris, France.

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