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Online Retail Business Plan Template | Free Business Plan Software

Online Retail Business Plan Template

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Get a Professional Online Retail Business Plan Template Plus 6 Valuable Free Bonuses - for Less Than the Cost of a Starbucks Coffee

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You get a Doc version of the Business Plan Template so you can easily edit and modify it to meet your own specific needs (compatible with most word processors).

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Use it to create the financial projections, graphs and tables required for a business plan. This includes: start-up expenses, market analysis, sales forecast, personnel plan, financial projections and more.

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Who Am I and Why I'm Qualified to Give You Business Advice

My name is Meir and I'm the creator of this business plan template toolkit. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management.

This is backed up by my own experience. In my 31 years as a business coach and consultant to businesses, I've seen practically dozens of business owners fail and go under -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work. And that is where this template can help, it will teach you how to avoid the common traps and mistakes and do everything right the first time.

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Here's the Business Plan Template's Table of Contents:

1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success
2.0 Company Summary
2.1 Company Ownership
2.2 Start-up Summary
Table: Start-up
3.0 Products and Services
4.0 Market Analysis Summary
4.1 Market Segmentation
Table: Market Analysis
4.2 Target Market Segment Strategy
4.3 Service Business Analysis
4.3.1 Competition and Buying Patterns
5.0 Strategy and Implementation Summary
5.1 Competitive Edge
5.2 Marketing Strategy
5.3 Sales Strategy
5.3.1 Sales Forecast
Table: Sales Forecast
5.4 Milestones
Table: Milestones
6.0 Management Summary
6.1 Personnel Plan
Table: Personnel
7.0 Financial Plan
7.0 Financial Plan
7.1 Start-up Funding
Table: Start-up Funding
7.2 Important Assumptions
7.3 Break-even Analysis
Table: Break-even Analysis
7.4 Projected Profit and Loss
Table: Profit and Loss
7.5 Projected Cash Flow
Table: Cash Flow
7.6 Projected Balance Sheet
Table: Balance Sheet
7.7 Business Ratios
7.7 Business Ratios
Table: Ratios

Other Business Plan Outlines and samples that may interest you:

Agriculture Assisted living Auto repair Bakery Bar Beauty salon Bed and breakfast Bookkeeping Boutique Bowling alley Carpet cleaning Car wash Catering Cattle farming Charity Cleaning Coffee shop Computer repair Construction Consulting Convenience-store Cupcake Daycare Dental Dog daycare Ecommerce Electrical Embroidery Engineering Farm Fashion Fast food Film Financial advisor Fitness center Flower-shop Food Food truck Franchise Frozen yogurt Furniture store Gas station Goat farming Grocery store Gym Hairdressing Hair salon Ice cream Insurance agency Interior design Internet Internet cafe IT Jewelry Landscaping Laundromat Laundry Law firm Magazine Manufacturing Microbrewery Motel-hotel Music Nightclub Nonprofit Nursery Online-retail Photography Pizza Plumbing Poultry farming Preschool Printing Private investigator Pub Real-estate Resort Restaurant Retail School Security company Service Software Spa Sports-bar Startup Supermarket Travel agency Trucking Vegetable-farming Website

Online Retail Business Plan Market Analysis Summary Sample

4.1 Market Segmentation

COMPANY NAME is targeting three different population segments within the broad category of the fashion-conscious male with disposable income.

  • Professionals: these are full-time working professional men. They typically earn more than $45,000. They will purchase ties for the workplace, as well as for leisure time.
  • Grooms:  There are 2.4 million grooms per year. (not including groomsmen).  $70,000 is the average cost spent on wedding in the United States.
  • Proms:  There is over 4 billion dollars spent on prom per year, with over 16 million kids attending annually.( )

Table: Market Analysis

Market Analysis
















Potential Customers









































4.2 Target Market Segment Strategy

These markets will be targeted through an attractive, eye-catching marketing campaign and website online.  COMPANY NAME will also promote via Facebook, Twitter, School Newspapers and with school Alumni.  Projected online retail sales in the United States could reach $248.7 billion by 2014, growing 60 percent from 2009, according to a study released by Forrester Research, Inc.*  Driven by a 10 percent compound annual growth rate, the projected $248.7 billion is expected to account for 8 percent of total U.S. retail sales within five years.
Online sales, which slowed in the downturn, have still managed to outpace sales at U.S. brick-and-mortar stores. The National Retail Federation saw 2.5 percent growth in total retail sales in 2010, well below the 11 percent online growth rate that Forrester projects — the same as in 2009.  With more consumers comfortable with shopping online and retailers investing more in their online operations, the online sector has been steadily growing, driven by robust growth at Inc, the industry leader. posted 42 percent sales growth in its most recent fourth quarter.  Forrester expects consumer electronics and apparel, accessories and footwear to lead the growth, while sales of computer hardware and software will slow.  Still, the bulk of total computer product sales is made online. About 52 percent of computer product sales was made online in 2009, compared with 9 percent for apparel and 14 percent for electronics.
Main points to take away is that ecommerce is definitely here to stay, and that with improvements in online shopping technology conusmer savvy and trust is building- especially with mega brands like Amazon.  With increased innovation of brands like Gilt, I have an open eye for a broadening of product segments being successful in ecommcerce- specifically luxury products.
In addition to proactively marketing the Company and increasing awareness online, COMPANY NAME feels that it also important to forge new grand partnerships with high-profile and reputable companies and organizations, such as:
1.    Universities USA
2.    Universities International
3.    Mercedes
4.    Highschool/elementary schools-Father's Day
Starting locally with universities, COMPANY NAME will contact Pepperdine University, USC, UCLA and UC BERKELY.  COMPANY NAME would select couple individuals that will represent the school all year round. COMPANY NAME will get in touch with specific board members for that specific division of the school.  For every tie a student sells they earn 5-8% of the retail value. College kids need money and will do the work if they have fun and believe in the cause.
COMPANY NAME will also have stands at school graduations: Undergrads, law schools, business schools, specialized schools of higher education, etc. in order to spread the awareness of the call to action.

COMPANY NAME also seeks to partner with larger commercial corporations.  For instance, WMEE is American Express' client. If Tom's Shoes can partner with American Express then COMPANY NAME can partner with Discovery Card or Mastercard, for example.
The opportunities are endless for COMPANY NAME due to the high quality product produced in addition to bringing awareness and initiative to a really great charitable cause.
* Forrester Research Inc. (Nasdaq: FORR) is a technology and market research company that provides pragmatic advice to global leaders in business and technology.

4.3 Industry Analysis

The men's fashion accessories retail industry is made up of several different types of companies:

  • Accessories-only stores: As the name implies, these stores only accessories. Generally the Accessories-only stores will either sell fashion accessories for men and women, or accessories for only one sex.
  • Large department stores: These types of stores sell everything, including ties, scarves and pocket squares.
  • Small men's retail stores: These types of stores cater to men by only selling men's clothing, shoes and accessories. 

All of these stores are either physical retail storefronts or have online-only presence.

4.3.1 Competition and Buying Patterns

Current competitors for direct neck tie sales are:

  • Bost Neckwear Co Inc.
  • Alexander Olch
  • Band of outsiders
  • Gitman
  • Beau Ties LTD
  • Vinayard Vines
  • Hermes
  • Pierrpont Hicks

For example, Bost Neckwear Company Inc. is a private company categorized under Neckties, Men's and Boys': Made From Purchased Materials and located in Asheboro, NC. Records show it was established in 1964 and incorporated in North Carolina. Current estimates show this company has an annual revenue of $1,200,000 and employs a staff of approximately 15.
COMPANY NAME is the first 100% female owned and operated to date.

5.0 Strategy and Implementation Summary

COMPANY NAME will leverage its competitive edge of extensive selection to drive sales. This is indeed a competitive edge because it is typically cost prohibitive for a physical storefront to have as much of a selection that COMPANY NAME will offer. Because of a unique business model, COMPANY NAME is able to leverage financial resources and offer an unmatched selection. This is done by carrying a large selection of styles.  Once the customer has chosen the quality and style, COMPANY NAME will have the customer's tie in no time.  In addition, cross marketing with COMPANY NAME's mission to help educate children in impoverished lands while educating Western world fashion consumers is a great path to both charitable and financial success.

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