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Get a Professional Motel Hotel Business Plan Doc Template Plus 6 Valuable Free Bonuses - for Less Than the Cost of a Starbucks Coffee

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This guide features a complete hotel business plan sample doc with step by step instructions on how to plan and start your new business. This fill-in-the-blanks template includes every section of your business plan, including your Executive Summary, Company Analysis, Competitive Analysis, Marketing Plan, Operations Plan and Financial Plan. This is must-know must-do information; ignore it and you stand a good chance to fail (a similar template is sold elsewhere for $69.95).

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My name is Meir and I'm the creator of this business plan template toolkit. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management.

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Here's the Business Plan Template's Table of Contents:

1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success
2.0 Company Summary
2.1 Company Ownership
2.2 Start-up Summary
Table: Start-up
3.0 Products and Services
4.0 Market Analysis Summary
4.1 Market Segmentation
Table: Market Analysis
4.2 Target Market Segment Strategy
4.3 Service Business Analysis
4.3.1 Competition and Buying Patterns
5.0 Strategy and Implementation Summary
5.1 Competitive Edge
5.2 Marketing Strategy
5.3 Sales Strategy
5.3.1 Sales Forecast
Table: Sales Forecast
5.4 Milestones
Table: Milestones
6.0 Management Summary
6.1 Personnel Plan
Table: Personnel
7.0 Financial Plan
7.0 Financial Plan
7.1 Start-up Funding
Table: Start-up Funding
7.2 Important Assumptions
7.3 Break-even Analysis
Table: Break-even Analysis
7.4 Projected Profit and Loss
Table: Profit and Loss
7.5 Projected Cash Flow
Table: Cash Flow
7.6 Projected Balance Sheet
Table: Balance Sheet
7.7 Business Ratios
7.7 Business Ratios
Table: Ratios

Other Business Plan Outlines and samples that may interest you:

Agriculture Assisted living Auto repair Bakery Bar Beauty salon Bed and breakfast Bookkeeping Boutique Bowling alley Carpet cleaning Car wash Catering Cattle farming Charity Cleaning Coffee shop Computer repair Construction Consulting Convenience-store Cupcake Daycare Dental Dog daycare Ecommerce Electrical Embroidery Engineering Farm Fashion Fast food Film Financial advisor Fitness center Flower-shop Food Food truck Franchise Frozen yogurt Furniture store Gas station Goat farming Grocery store Gym Hairdressing Hair salon Ice cream Insurance agency Interior design Internet Internet cafe IT Jewelry Landscaping Laundromat Laundry Law firm Magazine Manufacturing Microbrewery Motel-hotel Music Nightclub Nonprofit Nursery Online-retail Photography Pizza Plumbing Poultry farming Preschool Printing Private investigator Pub Real-estate Resort Restaurant Retail School Security company Service Software Spa Sports-bar Startup Supermarket Travel agency Trucking Vegetable-farming Website

Motel Hotel Business Plan Market Analysis Summary Sample

The population of Walden is approximately 890 (1990) and Walden is known historically as the "Moose Viewing Capital of Colorado". It is located in the pristine mountains of North Park, home to abundant wildlife, fishing, hiking, snow capped mountains and sand dunes. Walden is the epitome of the past in ranching, logging and mining and [COMPANY NAME] will comfortably and economically house those that visit in a manner that will ensure their happy return.

The Department of Wildlife has put in place new opportunities for public hunting and has taken measures to introduce women and young adults to hunting as evidenced by a special news feature on ABC's World News Tonight. According to the Department of Wildlife, Colorado's fishing programs and licenses continue to increase in sales due to record-breaking fish production and stocking efforts, which keep hunters and fishermen/women coming back for more. 
Additionally, [COMPANY NAME] is a favorite of motor-cyclists traveling to and from the                             Sturgis, South Dakota annual rally each year in August and in June of 2011 the Colorado Bicycle Tour has reserved the entire motel for a couple of nights as part of its annual cycling event. [COMPANY NAME] anticipates an increase in specialty business in future years as a result of cultivating business relationships with regard to these events and others.

4.1 Market Segmentation

[COMPANY NAME] will target the following market segments:

1. Big Game hunters, fishermen & women, in pursuit of trophy fish, famous in the lakes, rivers and streams, and campers and snow enthusiasts that frequent the North Park area in accordance with the various seasons.
2. The population 18 years and older of Colorado
[COMPANY NAME] will aggressively advertise on various web sites frequented by those obtaining licenses to pursue their sports. [COMPANY NAME]'s market segmentation scheme is fairly straightforward, and focuses on the target market.  The information contained in the market analysis table, displays the Company's main markets.

Table: Market Analysis

Market Analysis
















Potential Customers








Big Game Hunters, Fishermen , Sports Enthusiasts








Colorado population over 18
















4.2 Target Market Segment Strategy

[COMPANY NAME] will target the Big Game Hunters, Fishermen & women and sports enthusiasts as well as the population, 18 years and older, of Colorado as these are the groups that travel to the area for extended periods of time, repeatedly, in the quest for their game and entertainment. [COMPANY NAME] will establish and maintain an extensive database of customers who will be contacted regularly via emails to allow them to make advance reservations for future visits, paying particular attention to their special requests and needs.

4.3 Service Business Analysis

[COMPANY NAME] is in the hospitality service industry in Walden, Colorado with a relatively low concentration of businesses in the area. Superior quality, comfortable and economically competitive lodging is sought by sports enthusiasts frequenting the area and [COMPANY NAME] will become the premium source for all their needs in lodging. 

4.3.1 Competition and Buying Patterns

Guests visiting the Walden, Colorado area are in search of a premium quality, warm, cozy, comfortable establishment in which to call home while in pursuit of their hunting and fishing game. Determining factors include:

  • Superior quality bedding and amenities to promote an excellent nights rest
  • Cleanliness and the availability of compact small appliances
  • The availability of ESPN and quality televisions as well as free Wi-Fi
  • The feeling of home away from home
  • Familiarity with a knowledgeable caring staff

 5.0 Strategy and Implementation Summary

The primary sales and marketing strategy for [COMPANY NAME] consists of the following:
1. To provide an unparalleled lodging experience to customers
2. To establish a loyal following based on a high level of customer satisfaction
3. To provide the highest quality lodging at a competitive price
4. To establish and maintain an extensive customer database for marketing purposes 
[COMPANY NAME] has clearly defined the target market and has differentiated itself by offering a solid solution to fulfilling its customers' needs. Reasonable sales targets have been established with an implementation plan designed to ensure the goals set forth are achieved.

5.1 SWOT Analysis

The SWOT analysis, aids in displaying the internal strengths and weaknesses that [COMPANY NAME] must address. It allows us to examine the opportunities presented to [COMPANY NAME] as well as potential threats. The Company's strength will help it to succeed. These strengths are:
● 66 years of hospitality experience
● Improved high quality accommodations and amenities
● Outstanding customer Service building upon a loyal customer base with the establishment of a detailed customer database 
● Geographically close proximity to some of Colorado's elite hunting and fishing locations
Strengths are valuable, but it is also important to realize the weaknesses [COMPANY NAME] must address. These weaknesses include the lack of funding to expand and grow the business. The Companies strengths will help it capitalize on emerging opportunities. These opportunities include, but are not limited to:

  • The ability to increase its market share by offering high quality, bedding, accoutrements and environments while maintaining competitive pricing
  • The ability to offer an updated, high quality 6 bedroom rental home in addition to the 12 individual suites
  • A stable repetitive customer base that will increase as word of mouth advertising expands
  • The availability of 6 Full kitchen suites
  • An actively growing Hunting, Fishing and outdoor market per the Department of Wildlife
  • 66 years of experience in the hospitality industry
  • Historical significance
  • Cultivated business relationships as the result of an extensive presence and experience within the community 

The major threat the Company faces is the economy.

5.1.1 Strengths

[COMPANY NAME]'s strengths are:

  • Customer Service - Our goal is to exceed our customer’s expectations with quality, value and professional service
  • Superior quality bedding and amenities - We will exceed our customer’s expectations in quality bedding to promote a comfortable and peaceful nights rest
  • Establishment and maintenance of a detailed customer database to promote repeat business and word of mouth advertising
  • A Geographic advantage to Unit 6, 171, 161 & 17, which are popular Big Game hunting areas as well as some of Colorado's best trout fishing in the following lakes, rivers and streams: 

        Big Creek Lake
        Cowdrey Lakes
        Delaney Buttes
        Lake John
        Seymour Reservation

  • Competitive value & rental pricing
  • The availability of a 6 Bedroom rental home
  • Key business relationships within the community that only come from 66 years of experience in the lodging industry

5.1.2 Weaknesses

[COMPANY NAME]'s weaknesses come from the lack of funding to expand and grow the business in an economically challenged financial environment that we are all experiencing.

Grant funds will be used to launch our re-fashioned motel including the execution of quality leasehold improvements to elevate surroundings, the purchase of office furniture, fixtures and equipment to enhance productivity and the establishment and maintenance of an extensive customer database, the purchase of quality bedding and accoutrements to enhance customer satisfaction.

5.1.3 Opportunities

[COMPANY NAME]'s Opportunities are:

  • The ability to increase its market share by offering high quality, bedding, accoutrements and environments while maintaining competitive pricing
  • The ability to offer an updated, high quality 6 bedroom rental home in addition to the 12 individual suites
  • A stable repetitive customer base that will increase as word of mouth advertising expands
  • The availability of 6 full kitchen suites
  • An actively growing Hunting, Fishing and outdoor market per the Department of Wildlife
  • 66 years of experience in the hospitality industry
  • Historical significance
  • Cultivated business relationships as the result of an extensive presence and experience within the community 

5.1.4 Threats

The current economically challenged financial environment presents a threat to the travel and hospitality industry at large. However, the ability of [COMPANY NAME] to maintain 100% occupancy during Big Game hunting and fishing seasons is a display of enormous promise.

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