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Watch This Video Before Starting Your Durag Business Plan PDF!

Checklist for Starting a Durag Business: Essential Ingredients for Success

If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a Durag business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

For more insightful videos visit our Small Business and Management Skills YouTube Chanel.

Here’s Your Free Durag Business Plan DOC

This is a high quality, full blown business plan template complete with detailed instructions and all related spreadsheets. You can download it to your PC and easily prepare a professional business plan for your Durag business.
Click Here! To get your free business plan template

Free Book for You: How to Start a Business from Scratch (PDF)

A Step by Step Guide to Starting a Small Business
This is a practical manual in a PDF format, that will walk you step by step through all the essential phases of starting your Durag business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.

Copy the following link to your browser and save the file to your PC:

https://www.bizmove.com/free-pdf-download/how-to-start-a-business.pdf

How to Build a Favorable Image of Your Business

Introducing a new, home-based service business into a local competitive market requires a clear understanding of how the unique characteristics of a home based service business and the consumer decision making process (buyer-readiness stages) affect the initial promotion mix decision. This paper concludes with a practical discussion of appropriate promotion ideas for new, home-based service businesses.

Currently, more than millions of business owners operate full-time businesses from their homes. In addition, another millions operate part-time home- based businesses. Not only can having a home-based business reduce operating expenses, it also offers one the opportunity to work at his or her own pace and hours.

But despite their growing popularity, home-based business people are, in some instances, not taken seriously. The impression held is that a home-based business person is only playing at being in business. This can be especially true of new, home-based service businesses; their lack of a tangible product makes them vulnerable to questions concerning their quality. In fact, competitors can take advantage of this aspect by adopting a competitive strategy that portrays the home-based business as lacking in experience and stability.

The purpose of this guide is to describe the ways in which a new, home-based service business is unique and propose ways in which such a business can effectively position itself among competitors who are serving the same local market. In particular, this paper deals with home-based businesses in which there is no face-to-face customer contact within the home. And because promotional strategies emphasizing purchase are fruitless unless the consumer is cognizant of the service, this paper will further focus on the initial buyer-readiness states of awareness and knowledge.

UNDERSTANDING THE NATURE OF A HOME BASED SERVICE BUSINESS

There are typically four characteristics associated with a business that provides a service: intangibility, inseparability, and variability, and perishability. Each of these characteristics are also true of a home- based service business. But the first two traits, intangibility and inseparability, seem to create particular problems for the home-based service business.

The characteristic of intangibility implies that it is impossible for a customer to see or touch what the service business has to offer. Therefore, it is generally difficult to know prior to purchase the quality of the service. This difficulty is compounded for the home-based service business if the business does not offer a physical location in which to interact with a customer. Even those owners who want to provide space for customer interaction are often stymied by zoning laws. Yet in non-home- based businesses, aspects of a company's physical location are often used as substitutes for a tangible product: The face of the building, the signage, and the interior decor are all capable of subtly telling a customer that a business is stable, reliable, and professional. Many home-based businesses do not have this opportunity.

The second difficulty that a home-based service business faces is related to the trait of inseparability: It is commonly suggested that the service provided by a business cannot be separated from the person who provides it. (4) This implies that the visibility of the service provider is key to the success of the business. So without a physical location within the business community, the home-based business person even lacks the daily opportunities for personal interaction--the visibility--that simply going to and leaving from a non-home-based business would provide.

FOCUSING ON THE PROPER PROMOTION MIX

To overcome the difficulties inherent in being a home-based service business, one must carefully analyze the opportunities for counteracting these difficulties in each stage of the consumer decision making process. The Hierarchy-of-Effects Model suggests that the stages through which a consumer passes are awareness, knowledge, liking, preference, conviction, and purchase. Of particular importance to this discussion are the initial stages of the process in which the owner of a new, home-based service business must seek a cognitive response from the potential consumer. In a study by Wilson and Hainault, it was found that non-users of a service had lower perceptions of quality than did users. Therefore, image characteristics must be conveyed to the target market early in the decision process. The business must design a promotion strategy that creates visibility and communicates clearly the traits of experience, reliability, and professionalism so as to move the target audience through those initial buyer-readiness stages of awareness and knowledge.

Communicating to potential customers can be done through the use of several promotion tools: advertising, personal selling, sales promotion, and public relations. Selecting the proper promotion mix--the combination of tools to be used--requires a matching between the stage of buyer-readiness and the tool or tools most appropriate for that stage. According to Kotler in Marketing Management, advertising and public relations are the tools considered most effective in the early stages of buyer-readiness. (4)

THE INITIAL PROMOTION STRATEGY FOR THE NEW, HOME BASED SERVICE BUSINESS

What does this mean then for the new, home-based service business? Consider, for example, a carpet cleaning service. A strategy that begins with a sales promotion tool such as a coupon may have less than the desired results.  Certainly there will be some responses from price sensitive consumers. But the target market as a whole will not react because they have no knowledge of the company; the business has no image that will portray to potential customers the company's experience at carpet cleaning, its reliability, or the quality of its work.

To demonstrate how the selection of the promotion mix should be applied to create the appropriate image for a new, home-based business, three home-based scenarios have been developed--a furniture re-upholsterer, an accountant, and a house and pet sitter. Each example will (1) focus on counteracting the difficulties that stem from the service characteristics, intangibility and inseparability, and demonstrate the use of advertising and public relations as methods for moving the target audience through the awareness and knowledge stages of buyer-readiness.

 

If you manage a factory, wholesale outlet, retail store, Service shop, or are a builder, you will need to sell. However great your
product is, regardless of what consumers think of it, you must sell to survive.

Direct selling methods are through personal sales efforts, Advertising and, for many businesses, exhibit - like the styling and
packaging of the item itself - in windows, in the establishment, or both. Establishing a fantastic reputation with the general
public through anyhow and special services is an indirect process of selling. While the latter shouldn't be disregarded, this
short discussion will be confined to direct selling methods.

To establish your business on a business footing requires a Whole Lot Of aggressive personal selling. You may have established
competition to overcome. Or, if your thought is new with little if any competition, you've got the extra difficulty of convincing
people of the value of the new idea. Personal selling work is almost always essential to achieve this. If you are not a good
salesperson, seek an employee or asociate who's.

Another way to build sales is by marketing. This may be done Through newspapers, shopping newspapers, the yellow pages section of
the telephone directory, along with other published periodicals; radio and tv; handbills, and direct email. The media you select,
in addition to the message and kind of presentation, depends upon the particular customers you would like to attain. Plan and
prepare advertising with care or it'll be ineffective. Most media are going to be able to describe the characteristics of their
audience (readers, listeners, etc.). Ever since your initial planning described the qualities of your potential customers, you
want to match these characteristics with the media crowd. If you're selling expensive jewelry, then don't market in high school
papers. If you fix bicycles, you likely need to.

Advertising can be quite expensive. It is wise to place a limitation upon An amount to invest, then stay within that limitation.
To assist you in deciding how much to spend, study the working ratios of similar companies. Media advertising salespeople will
allow you to plan and even prepare advertisements for you. Be sure to tell them your budget limitations.

A third method of sparking sales is successful displays both in Your place of business and out it. If you have had no prior
expertise in screen work, you will want to examine the subject or turn the job over to somebody else. Observe screens of different
businesses and read novels, trade magazines, and the literature provided by equipment makers. It could be wise to hire a screen
expert for your opening display and special occasions, or you may get the services of one on a part time basis. Much depends on
your type of business and what it requires.

The proper number and types of marketing campaign to use change from business to business and from owner to owner. Some companies
prosper with low-key sales efforts. Others, such as the used-car lots, flourish on aggressive, hoop-la promotions. In any event,
the significance of effective selling cannot be over-emphasized.

On the other hand, don't Eliminate sight of your Key objective - to Make a profit. Anyone can produce a large sales volume selling
dollar bills for ninety cents. But that will not last long. So keep control of your own costs, and cost your product carefully.

Record Keeping. 1 essential element of company management is the keeping of adequate records. Study after study indicates that
many supervisor failures can be attributed to inadequate records or the owner's failure to make use of what information was
available . Without records, the businessperson cannot see in advance that way the company is going. Up-to-date records may
forecast impending disaster, forewarning you to take action to prevent it. While additional work is required to maintain an
adequate set of records, you'll be more than repaid for the effort and cost.

If You Aren't prepared to keep adequate records - or have someone Keep them - you shouldn't attempt and operate a small business.
At a minimum, records are Required to substantiate:

1. Your returns under taxation legislation, such as income tax and social Security legislation;

2. Your request for credit from equipment makers or even a loan From a bank;

3. Your claims about the business, should you wish to market it.

However, most important, you need them to run your business successfully And to increase your profits. With an adequate. Yet easy,
bookkeeping system you may answer these questions as:

How much business I doing? What are my expenses? Which seem to be too high? What is my gross Profit margin? My net profit? How
much am I piling in my charge business? What is the state of my operating capital? How much cash do I have on hand? Just how much
in the bank? How much do I owe my Providers? What is my net worth? That is, what is the worth of my possession of The enterprise?
What are the tendencies in my Receipts, costs, gains, and net worth? Is my financial position improving Or growing worse? How do
my assets compare with what I owe? What is the Percent of return on my investment? How many cents out of every dollar of Sales are
net profit? Answer these and other questions by preparing and studying balance sheets and profit-and-loss statements. To do this,
it's Important to record information about trades as they occur. Keep This data in a detailed and orderly manner and you will have
the ability to answer the above questions. You'll Also have the answers to these other vital questions About your company as: What
services or products do my customers like best? Next best? Not at all? Do I take the product most often asked? Am I Qualified to
render the services that they demand most? How many of my charge Clients are slow payers? Shall I switch to cash only, or use a
credit card Charge plan?

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